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What Is Master Data Management and Why Is It Important?

August 30, 2023

Master Data Management (MDM) is an important method for developing and maintaining the uniformity and accuracy of the organization’s shared “master data.” Master Data Management allows businesses to improve the accuracy and uniformity of their important data assets, such as customer data, product data, asset data, and location data.

Master data can be described as an organization’s core data. This core data is based on information that rarely changes and is essential for running a business’s operations.

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