Synthetic data is at an inflection point of utilization. The emerging technology is just beginning its adoption cycle and value to the enterprise, but change is on the horizon. According to my company’s recent survey, industry leaders believe that, on average, 59% of their industry will utilize synthetic data in five years, either independently or in combination with real-world data. Many industries and companies are experimenting with the technology and recognizing the use cases and relevant applications.
While 2020 and 2021 saw the adoption of synthetic data by those in the machine learning and computer vision fields, 2022 will be the year synthetic data appeals more to the majority, ensuring they view its integration as critical to staying ahead.
