Information is power, and the ability to put information into the hands of those who can quickly act on it separates the leaders from the laggards in any market. Everyone in an organization – from HR professionals leveraging data to dictate hiring decisions to brand managers leveraging data for pricing optimization – benefits from analytics. However, the need to understand SQL, database structures, and the theory behind joining tables impedes non-technical users from finding, understanding, and using data for decision-making. Self-service data analytics empowers business users not trained in Data Science to quickly discover trusted data, fostering greater operational efficiency and eliminating bottlenecks.
