Data: The currency powering the modern digital economy. In a world generating 3.5 quintillion bytes of data every day, one reality is clear – we’re surrounded by a sea of information. While this abundance of data presents immense opportunities, businesses often struggle to fully capitalize on its potential for informed decision-making and strategic insights.
Consider this. While data is perhaps every company’s most valuable asset for enabling a growth-driving customer experience, companies typically use less than half of their structured data to inform decision-making. They leverage even less of their valuable unstructured data – not even 1%.
