The concept of managing “data as a product” involves a paradigm shift. By treating data as a product designed for consumer use, rather than a pool of semi-chaotic information, businesses can increase their profits. Many businesses have set up customized data pipelines – or other extreme and expensive steps – in unsuccessful efforts to maximize the value and use of their data.
Managing data as a product should result in high-quality data that is easy to use and can be applied to different projects.