Rapid advancements in artificial intelligence (AI), particularly generative AI are putting more pressure on analytics and IT leaders to get their houses in order when it comes to data strategy and data management.
Line-of-business leaders are feeling the need to move on generative AI now and are asking their technical counterparts to step on the gas: 77% of business leaders fear they are already missing out on the benefits of gen AI and that percentage climbs to 88% among marketing leaders, according to the Salesforce State of Data and Analytics report released on Thursday.
