Solving business problems using big data depends upon the approach taken. For example, if an organization only knows data warehouses, then challenges will be framed to fit using a data warehouse. As Abraham Maslow, a prominent psychologist eloquently said “I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” This observation can be applied to big data where a data warehouse can become synonymous with a hammer. But, not all business data requirements fit into the category of a nail that a data warehouse can address, as discovered by Carolinas Healthcare System.
