The term “big data” is no longer the exclusive preserve of big companies. Businesses of all sizes increasingly see the benefits of being data-driven. Various factors have moved along this evolution, ranging from widespread use of cloud services to the availability of more accessible (and affordable) data analytics and business intelligence tools.
Effective access to company data can enable businesses to make better marketing decisions, improve their customer service, streamline processes, and respond to trends. But with such power comes tremendous responsibility – the responsibility to keep the data accurate and safe from threats.
