Research has found that 65% of the general population are visual learners, meaning they need to see information as images to understand it. The business world confirms this: Visualization is essential in driving success. Take, for instance, data visualization, or, the art of translating data into a visual story through various graphics. There are countless benefits of data visualization in business. Whether used to measure marketing effectiveness, forecast revenue, or understand your customers, it is the core of modern business intelligence.
