Customer experience has never been more important to the success of a business. Many businesses are using a customer data platform, or CDP, to unify their customer data and make it available to other systems, which facilitates the creation of a very personalized and enriched customer journey. According to Gartner’s 2019 Marketing Technology Survey, 43% of businesses polled have a fully deployed CDP and another 31% are currently working to implement a CDP in their business. In this article, we will focus on CDP uses and the data strategies that will enable a business to get the most from their CDP.
