As organizations enter a new year, leaders across industries are increasingly collecting more data to drive innovative growth strategies. Yet to move forward effectively, these organizations need greater context around their data to make accurate and streamlined decisions.
A recent Data in Context research study found that more than 95% of organizations suffer from a data decision gap, which is the inability to bring together internal and external data for effective decision-making. This gap imposes a number of challenges on organizations, including regulatory scrutiny and compliance issues, missed customer experience opportunities, employee retention problems, and resource drainage due to increased manual data workload.
