Businesses continue to invest in data analytics, despite a growing emphasis on artificial intelligence (AI).
Business intelligence and data analytics projects continue to offer the prospect of more efficient and effective operations in both the commercial and public service sectors, with organisations looking to derive more value from their data.
But this is going hand in hand with growing awareness of the potential for AI, and a willingness to experiment with generative AI (GenAI) tools, and large language models (LLMs) in particular.
