Over the past 12 months, generative AI has generated fervor and fear in almost equal measure. We’ve all marveled at the tech’s ability to pass bar exams or create award winning photography. But that level of ingenuity is deeply unsettling for many consumers, who perhaps prefer to know that the humans are still at the wheel.
This presents a conundrum for many of today’s business leaders. There are very real opportunities to innovate using generative AI, but there are equally many consumers who are uncomfortable with the technology. How can you seize that opportunity without alienating your customer base?
