Enterprise software has always been sold on features. Every publisher has the huge checklist that shows how their product checks all of the boxes and the competitors fall well short. The competitor has their own list of checkboxes that show them as being superior. RFPs (Requests for Proposal) go out with pages and pages of checkboxes. Software sellers then try to stretch every definition of a feature that they can to check all of the boxes. This arms race has led to the evolution of business software that was built from the ground up to check the most feature boxes. That era is coming to a close. We are realizing that ultimately, all of this software is built for people.
Apple and Steve Jobs were instrumental in changing the way we think about technology. The iPhone was about much more than how many features it had; it changed the way we experience technology. It changed what we expect from technology.