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Enhancing the customer experience is the most important business issue that boards want IT to work on, for more than half of the CIOs in the recent KPMG CIO Survey. And 91 percent of CIOs believe the way they manage and use customer data will become just as important as products and services for attracting customers.
In fact, customer experience might matter more than price or even the product, says Rajnish Sharma, executive vice president at Teleperformance.
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