In an era where customer expectations are continually evolving, Artificial Intelligence (AI) has become a pivotal force in reshaping the customer journey. From revolutionizing marketing strategies to enhancing customer support with sophisticated chatbots, AI is not just redefining the standards of customer engagement but also setting new benchmarks for business intelligence and operational efficiency. This article will examine the transformative role of AI on the customer journey in 2024, looking at how it personalizes experiences, automates customer service interactions and provides deep insights into customer behavior.
