A data management platform (DMP) is a group of tools designed to help organizations collect and manage data from a wide array of sources and to create reports that help explain what is happening in those data streams. Deploying a DMP can be a great way for companies to navigate a business world dominated by data.
The name “data management platform” can be confusing because it comes across as a generalized product that works with all forms of data for all types of data scientists. Lately, however, the term has been adopted by marketing teams, and many of the data management platforms vendors currently offer are tuned to their needs.
