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A Framework for Modernizing IT Architecture to Improve Customer Engagement

January 9, 2020

Via: CIO

Successful digital transformation isn’t just about leveraging new technology. It’s about meeting real business goals by pursuing innovative, agile, and sometimes disruptive operational models enabled by new technology.

A key part of modernizing your company’s technology involves freeing up your IT architecture. It’s time to get rid of your aging patchwork of code, features, and functionalities that no longer add value to the customer experience. Instead, you need to optimize the ways your customer engagement apps are integrated with your technology, and be intentional about how you can use IT to lay the foundation for increased customer-centricity throughout your entire company.

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