Digital automation is a valuable set of tools that have led companies — big and small — to incorporate into their marketing automation strategies. Using these tools, businesses are now able to further optimize interactions and streamline employee workflow.
Automation for digital marketers and marketing teams can become an increasingly important tool that allows them to improve their engagements, and further maximize their efficiency.
In a time where artificial intelligence (AI) has witnessed widespread adoption, from marketing to digital advertising, to social media management and even customer engagement, automation has relieved teams of monotonous tasks, while further encouraging them to leverage marketing automation tools.
