Awareness and acceptance of IT sustainability issues have been steadily growing within the enterprise over the past year. Meanwhile, the skyrocketing accusations and evidence of greenwashing have served a positive purpose, in that they reveal both a strong interest in creating a sustainable brand and perception on behalf of corporations, and a significant lack of ability to deliver sustainable actions.
With 2023 on course for record growth in green bonds, shareholders and consumers alike are demanding real corporate commitment to sustainability that results in tangible environmental benefits.