Customer communication is a vital aspect of any business, especially when it comes to the contact center. The contact center is where customers interact with companies through various channels, such as phone, email, chat, or social media. The quality and efficiency of customer communication can affect customer satisfaction, retention, and loyalty.
That is why artificial intelligence (AI) is playing a key role in enhancing and personalizing customer communication in the contact center. AI can help optimize processes in many different ways, for example:
