During the pandemic, e-commerce quickly became the focus of large food chains. ICA, with about 1,300 stores and a 36% market share, was no exception, and in Q2 of 2020, while stay-at-home mandates were enacted, its e-commerce increased by 165%.
Now e-commerce has slowed down and in-person purchasing patterns are recovering. In addition, ICA has felt pressure from inflation in the last year and has lost market share to cheaper competitors. So in order to overcome these challenges, major work is underway to further sharpen digital capabilities.
“ICA has invested a lot in IT and digitization,” says CIO Benny Svensson. “We’ve been building new solutions for a few years and now it’s time to consolidate and become sharper with a new approach.”