There are a few strategies that outrank personalization when it comes to building effective customer relationships for your business. In fact, a survey we conducted unveiled that 80% of consumers are more likely to purchase from companies that offer personalized experiences. This underscores how it’s more important than ever for brands to not only understand their consumers on a granular level, but to know exactly where and how to reach them — and this must be done in real-time.
However, making personalization possible is no easy feat. Doing so requires sifting through massive volumes of data.
