The pandemic has changed the way we buy products, and the traditional model of influencer marketing will have to change too in 2021 to make sure that it keeps customers engaged.
Influence marketing has matured over the last few years and has reached a critical point in its delivery of results resulting in an uptick by businesses who recognize how valuable influencers are to the enterprise.
San Francisco, CA-based Inpulsus recently announced a new consultancy designed to empower enterprise marketers to self-diagnose their current or forthcoming Influencer Marketing (IM) programs to improve and advance future marketing campaigns.
