People talk about the importance of account-centricity in B2B marketing like our life depends on it. And it is absolutely key. But, there’s a piece to B2B marketing that doesn’t get as much spotlight — and it should. This is the fact that you are still marketing to people.
So, you must humanize your approach. This not only helps improve the customer experience, but it also makes marketing more meaningful for all parties involved. It’s essential if you want to be effective and build better customer relationships.
