At its Worldwide Partner Conference in Toronto yesterday, Microsoft continued its unrelenting quest to become the enterprise hybrid standard, announcing new partnerships and programs under its Surface Enterprise Initiative, which was introduced shortly after the Surface Pro 4 was originally released last fall.
It’s no surprise that Microsoft plans to further incentivize businesses that choose the Surface lineup, especially considering past efforts seem to have worked in the company’s favor. Microsoft posted $1.1 billion in revenue last quarter from the Surface Pro 4 and Surface Book alone, with a 56 percent year-over-year increase.
