What’s the future of data collaboration? It’s a question that should be on the lips of every C-suite executive in global organizations right now. The unrealized potential of consumer data is immense for businesses wanting to forge deeper connections with their customers and unlock new opportunities, but many are unsure how to proceed when faced with the legal and reputational impacts of privacy violations.
The interlinked trends of growing legislative influences and consumer concerns about data privacy have fueled a surge of interest in privacy-enhancing technologies (PETs). While PETs are nothing new – they’ve been around for several decades now – the promise of extracting deeper insights without exposing raw customer data has obvious appeal to organizations of all types.
