Creating a data maturity model can be useful for a business that is shifting from minimal use of its data to maximizing its potential. A data maturity model is a blueprint that can help determine the best ways to improve how an organization uses its data. It can identify the gaps in a business’s data strategy and promote data maturity within the organization.
Data maturity is not about the age of the data but rather describes the organization’s mature use of data. When a business has low data maturity, it generally means that staff and management are ignoring the value of their data. High data maturity indicates a business is actively gathering and using data to improve its operations. Developing data maturity means creating plans and supporting behavior patterns that maximize the use of an organization’s data.
