In the new book, “What is Your Digital Business Model”, Peter Weill and Stephanie Woerner claim that no longer can CIOs be merely responsible for back office systems or simply be ‘order takers’. Success at transformation for consumer-focused businesses, they say, depends on a CIO’s ability to drive their enterprise’s capabilities to integrate, create a multichannel experience, or a single view of customer or services that couple products with data. This importantly means CIOs need to become obsessive about innovation, and deeply engaged with their counterparts especially Chief Marketing Officers.
