Top
image credit: Freepik

What Is a Customer Data Platform (CDP)?

October 5, 2021

Via: CMSWire

The pandemic has served to both accelerate digital transformations and refocus many organizations attention on their customers overall digital experience. While during the early days of the pandemic marketing budgets were either on pause or reduced, many companies have reinvested and prioritized the digital experience as they realized a customer data platform (CDP) is a critical key piece of infrastructure technology for affecting the overall digital experience.

Read More on CMSWire