The initial phase of the global pandemic shocked nearly every industry, with in-person events effectively grinding to a halt. Industry conferences that millions of people had relied on for networking, training, and generating business were suddenly gone. Fortunately, companies, organizers, and supporting event platforms were agile, quick-footed, and resourceful in their efforts to shift events to a virtual environment. But it was an accelerated and forced trajectory without the benefit of extensive planning. In fact, Bizzabo’s research shows that 76% of marketers had never executed a remote event before the pandemic forced them to.
