From social media interactions to online purchases, online activity leaves behind a trail of valuable information. However, this abundance of data presents a unique challenge for businesses and organizations: How can they make sense of this vast sea of information and use it to their advantage? This is where data analysis and data visualization tools come into play.
Data analysis refers to the process of inspecting, cleaning, transforming, and modeling data in order to uncover patterns, extract insights, and support decision-making. Over the years, data analysis techniques and tools have evolved significantly with advancements in technology.
