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Your business needs a style guide — here’s why

October 8, 2018

Companies are interesting creatures. In a legal sense, a company is a person, as it has all the rights that you and I do. A company can own property, file lawsuits, pay taxes, and generate profits.

That last criteria can be a challenging one. In order to make money, a business has to stand out and establish itself in a crowded market; if it doesn’t, it will cease to exist.

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