The folks at SEMRush recently shared an interesting statistic with me: Google search for the term “digital transformation” has grown over 1,000 percent in the past 5 years.
I understand that the business is simultaneously enamored by the possibilities of connection and terrified of digital disruption. On the other hand, I can’t remember a time in the last 40 years when digital transformation – the use of computers to augment or replace work – wasn’t underway in one form or another.
