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Please Consider Your Business Users When Selecting an Analytics and Data Search Tool

October 24, 2022

Business users are business professionals who have expertise in an industry or market arena or perform a function to support the ongoing operation of the business – professionals who may be front-line workers on a production line, finance professionals, sales representatives, non-profit office workers, medical researchers, middle managers, regional managers for retail chains, transportation dispatchers, or … well, you get the idea. These team members know their job and they do it well. But they probably don’t have the technical skills to write a SQL query, or to filter out the columns and fields for an analytical search in order to get the results they need to make a decision.