Business users are business professionals who have expertise in an industry or market arena or perform a function to support the ongoing operation of the business – professionals who may be front-line workers on a production line, finance professionals, sales representatives, non-profit office workers, medical researchers, middle managers, regional managers for retail chains, transportation dispatchers, or … well, you get the idea. These team members know their job and they do it well. But they probably don’t have the technical skills to write a SQL query, or to filter out the columns and fields for an analytical search in order to get the results they need to make a decision.
