Hardly a day goes by without some new business-busting development on generative AI surfacing in the media. And, in fact, McKinsey research argues the future could indeed be dazzling, with gen AI improving productivity in customer support by up to 40%, in software engineering by 20% to 30%, and in marketing by 10%.
Still, it’s worth remembering that we’ve seen this movie before, with companies piling into exciting new technologies with a melee of premature experiments and pilots. CIOs and CTOs have a crucial role in avoiding those pitfalls when it comes to gen AI. They can bring a pragmatic technology lens to determine when and where gen AI can generate the greatest value — and where it is not the best option.
