The shift from “go-with-your-gut” style to “data-driven” decision-making has revolutionized businesses. Today, data serves as the lifeblood of all types of businesses – small, medium, or large. That said, merely having data doesn’t guarantee accurate decision-making. Businesses require the right tools to extract meaningful insights from data. That’s where data analytics comes into play.
Data analytics uses advanced artificial intelligence (AI) and machine learning (ML) technology and tools to derive actionable insights from data, such as current market trends, customer behavior, and more. When used efficiently, they can optimize business strategies and revenue marketing. No wonder the data analytics market is witnessing a 30% annual growth rate.