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Generative AI won’t automate your way to business model innovation

June 21, 2023

Via: CIO

Generative AI is changing the world of work, with AI-powered workflows now slated to streamline customer service, employee experience, IT, and other fields. If we just slap the letters “GPT” to our efforts, everything will be right on track, right?

Nope.

Integrating artificial intelligence into business has spawned enterprise-wide automation. One report estimates that 4,000 positions were eliminated by AI in May alone. I get it. Restructuring and automating are necessary parts of business survival. But as legendary Apple designer Jony Ive once advised Airbnb co-founder and CEO Brian Chesky as the company mulled cuts, “You’re not going to cut your way to innovation.”

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