Some things don’t change, even during a pandemic. Consistent with previous years, in CIO’s 2021 State of the CIO survey, a plurality of the 1,062 IT leaders surveyed chose “data/business analytics” as the No.1 tech initiative expected to drive IT investment.
Unfortunately, analytics initiatives seldom do nearly as well when it comes to stakeholder satisfaction.
Last year, CIO contributor Mary K. Pratt offered an excellent analysis of why data analytics initiatives still fail, including poor-quality or siloed data, vague rather than targeted business objectives, and clunky one-size-fits-all feature sets. But a number of fresh approaches and technologies are making these pratfalls less likely.
