When ChatGPT stormed into our lives in 2022, sales and marketing pros recognized it as a tool to make work more efficient, lowering expenses, time and effort across multiple tasks related to their jobs. They were about to discover generative AI in marketing and sales.
While everyone is still very much in experimentation mode, marketers are now also using generative AI to improve campaign effectiveness and boost revenues.
Four pros share the areas where generative AI in marketing and sales is making the most impact in their organizations and their key learnings so far.
