It seems that every event I moderate, regardless of the topic, will devolve into a discussion of generative AI and the excitement of intelligent systems. The enthusiasm for this innovative technology is irrepressible. Ideas fly around, grandiose plans are discussed, and everyone can’t wait to get going. However, as the discussion moves back to more thoughtful interaction, it soon becomes clear that the “Highway to AI” has one very large speed bump in the road. Almost without exception, none of the companies in attendance have a data foundation to support it.