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The Modern Thinking Divide: How Successful Companies Boost the Customer User Experience

December 8, 2017

Via: CIO

As customer expectations soar sky-high and companies dig deep to determine how to meet user needs, it’s clear that one of the biggest challenges facing today’s organizations is the move from being product-based to becoming customer and experience-focused.

At the core, this is a deeply-transformational effort that centers on creating memorable and unique experiences that drive loyalty, as opposed to creating products and pushing them through a particular channel.

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