McKinsey analysts predict that enterprise employees will rely on data for almost every decision come 2025. If true, this development would mark a significant departure from the current business modus operandi. According to our research, only 25% of enterprise data professionals believe their organization’s decision-making process is data-backed or strategic.
How are these two concepts – the perception of data progress and the reality of disorganization – so distinct? To answer this question, we need to understand why data-driven processes remain so elusive for many enterprises.
