BI Categories, Business Analysis
December 19, 2023
Via: CMSWireIn thinking about macro marketing trends over the last few years, creating and optimizing customer journeys stands out. The idea is that a personalized experience journey is created for each prospect and customer that serves up the optimal content to […]
September 24, 2020
Via: ZDnetThe perception of legacy enterprise business intelligence (BI) platforms comes with some legitimate stigma and baggage. It’s technology first, not business-led; the graphical user interface (GUI)-based user experience (UX) doesn’t address ease of use for all business decision-makers; there are […]
July 23, 2024
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