Tag: UX

BI Categories, Business Analysis

Using User Experience Analysis to Improve Customer Journeys

December 19, 2023

Via: CMSWire

In thinking about macro marketing trends over the last few years, creating and optimizing customer journeys stands out. The idea is that a personalized experience journey is created for each prospect and customer that serves up the optimal content to […]

Basic Querying, BI Categories

BI is dead; long live BI

September 24, 2020

Via: ZDnet

The perception of legacy enterprise business intelligence (BI) platforms comes with some legitimate stigma and baggage. It’s technology first, not business-led; the graphical user interface (GUI)-based user experience (UX) doesn’t address ease of use for all business decision-makers; there are […]