Tag: Ecommerce

January 29, 2024

As online retail evolves seemingly by the day, artificial intelligence (AI) is ushering in a new era of ecommerce personalization. AI-powered personalization is transforming the way businesses engage with their customers, creating tailored and immersive experiences that were just recently […]

October 29, 2021

Human engagement matters more than ever to consumers, who want intuitive experiences that reduce friction across all touchpoints of their customer experience. At the same time, businesses are looking to automated engagement tools to drive efficiencies and improve the customer […]

August 26, 2021

Marketing automation has usually focused on driving sales, mainly using past purchase or late funnel behavior (e.g., paid search) as a predictor of an imminent purchase. While effective at boosting sales numbers, this widely implemented strategy can result in a […]

January 4, 2021

The lure of subscription pricing is the guarantee of recurring revenue for your business. Once a customer flips the switch to turn on your subscription, it’s easy money: Easy to recognize your revenue. Easy to determine your margins and profits. […]

May 13, 2020

Global trade watchers breathed a sigh of relief on January 15, 2020. After two years of threats, tariffs and tweets, there was finally a truce in the trade war between the U.S. and China. The agreement signed by President Trump […]

April 16, 2020

Across the United States, enterprise-level manufacturers that have historically focused on traditional retail sales channels are now exploring how they can add a direct-to-customer (DTC) channel to their sales operations. Why? A massive transformation is underway in the selling landscape, […]

August 14, 2018

As privacy controversies continue to absorb public attention both here and in Europe, we are hearing more and more about manipulative “dark patterns” where online services nudge people toward their preferred choices. One consumer report says these websites might be […]