Tag: dxm

September 22, 2023

When ChatGPT stormed into our lives in 2022, sales and marketing pros recognized it as a tool to make work more efficient, lowering expenses, time and effort across multiple tasks related to their jobs. They were about to discover generative […]

June 29, 2023

OpenAI, makers of ChatGPT, secretly harvested massive amounts of personal data from the internet including private information and private conversations, medical data and information about children without notice to the owners or users of such data and without permission, according […]

March 9, 2023

The term predictive analytics refers to the use of data, statistical algorithms, and AI and machine learning to provide the best assessment of future outcomes, trends, behaviors and events based on historical customer data. Brands often use predictive analytics to […]

February 15, 2023

AI chatbots are getting so good people are starting to see them as human. Several users have recently called the bots their best friends, others have professed their love and a Google engineer even helped one hire a lawyer. From […]

January 5, 2023

When people think of conversational artificial intelligence (AI) their first thought is often the chatbots they might find on enterprise websites. Those mini windows that pop up and ask if you need help from a digital assistant. While that is […]

January 4, 2023

For digital marketing leaders struggling to execute marketing strategies amid data privacy regulations, synthetic data can help with secure and efficient data anonymization. Synthetic data is generated by applying a sampling technique to real-world data or by creating simulation scenarios […]

August 26, 2022

Two major developments in the customer data privacy arena involving two major companies came to light this month. The first is Oracle, which is facing a privacy class action claim filed Friday as a 66-page complaint in the Northern District […]

July 29, 2022

If you’re an industrial business that has to comply with ISO 9001 or any other derivative of an international manufacturing standard such as TS 16949 for those supplying the automotive industry, or maybe GMP for those supplying pharmaceuticals and healthcare, […]

July 22, 2022

A significant difference exists between business-to-business (B2B) and business-to-consumer (B2C) marketing. In B2C marketing, your messaging encourages an individual to purchase a product or service. In B2B marketing, businesses targetother businesses. The automotive industry is an excellent example of B2B. […]

July 19, 2022

The wake of the COVID-19 pandemic has created monumental changes in many people’s lives. Among them, in May of 2020, my octogenarian mother moved into memory care from living on her own. While it’s been challenging, I am not alone […]

June 13, 2022

Artificial intelligence (AI) has been a mainstay of science fiction for many years. As long ago as 1872, science fiction writers depicted computers that controlled the earth — robots that challenged or aided humanity or human battles against AI machines. […]

May 16, 2022

Data is the new currency in the age of digitization. The exchange of which creates a win-win situation for tech companies to provide personalized experiences for netizens. After visiting an ecommerce website, you might have noticed platforms like Reddit, Facebook […]

May 9, 2022

In the new book The Digital Mindset: What It Really Takes to Thrive in the Age of Data, Algorithms, and AI, by Paul Leonardi and Tsedal Neeley published by Harvard Business Review Press and out on May 10, the authors […]

April 12, 2022

A couple of weeks ago, I had the opportunity to interview Sharon Kratochvil, global data & analytics executive for Capri Holdings Limited. Capri Holdings is a global fashion luxury group, consisting of iconic brands (Michael Kors, Jimmy Choo, Versace) that […]

March 4, 2022

As the online world continues to evolve, businesses have found success in utilizing tracking tools to guide marketing tactics and build their platforms. There are many components to online tracking, the most popular of which include cookies and tags. Cookies […]

February 17, 2022

Who would have thought: data transfer has become the data privacy compliance hot potato. A declaration by the Austrian Data Protection Agency that Verlags AG and Google violated the European Union’s GDPR raises the stakes for a major conflict of […]

November 5, 2021

Three states in the U.S. have comprehensive data privacy laws. Nearly 20 states have had laws fail in legislative sessions. And another handful or so are currently trying, according to the International Association of Privacy Professionals (IAPP). What’s a marketer […]

September 23, 2021

Organizations will spend around $656 billion on future-of-work technologies this year, according to a June 2021 report from the IDC. Software will see the fastest spending growth over the 2020-2024 forecast period. Where? Enterprise applications, content and collaboration, analytics and […]

September 13, 2021

What do we need our data to do for us? As consumers, viewers, listeners and more, we are all participants in an exchange of data as we purchase new goods and services, and consumers of data as we watch and […]

September 10, 2021

As the pandemic lingers on, digital commerce remains at the forefront of every business. The swift change from brick and mortar to online commerce created many challenges, some of which are just emerging. For example, customer expectations have become more […]