Tag: Digital Analytics

BI Users, Data Analyst

Why Digital Analytics Is So Important Today – and Three Real-World Practical Use Cases

September 2, 2022


The COVID-19 pandemic forced almost every organization to adapt to digital ways of working and operating virtually overnight – no matter their sector. It was a culture shock that meant brands had to accelerate their digital transformation strategies at short […]

BI Categories, Business Analysis

Simone Grapini-Goodman: Using Digital Analytics to Improve the User Journey and Increase Customer Loyalty

August 23, 2022

Via: CMSWire

Simone Grapini-Goodman describes her career in three distinct chapters. First she served as marketing executive for a Fortune 10 healthcare company, then on to academia where she worked for University of North Carolina Eshelman School of Pharmacy Institute for Innovation. […]