Tag: customer journey

BI Categories, Data Mining

Why We Should Be Skeptical of Data-Driven Decision-Making

February 5, 2024

Via: CMSWire

According to recent McKinsey & Company research, executives spend nearly 40% of their time making decisions. Deciphering the results of a survey of 1,200 global business leaders, they estimated that inefficient decision-making costs the average Fortune 500 company $250 million […]

BI Users, Business Users

How AI Is Revolutionizing the Customer Journey in 2024

January 19, 2024

Via: CMSWire

In an era where customer expectations are continually evolving, Artificial Intelligence (AI) has become a pivotal force in reshaping the customer journey. From revolutionizing marketing strategies to enhancing customer support with sophisticated chatbots, AI is not just redefining the standards […]

BI Users, Data Analyst

Customer Data Analytics and AI: The Smart Path

January 12, 2024

Via: CMSWire

By using advanced analytical tools powered by machine learning algorithms, companies can now draw previously unknown insights from customer interactions, transactions, behavior patterns and more. These insights allow for a deeper understanding of any company’s target market businesses. Analytic tools […]

BI Categories, Business Analysis

Using User Experience Analysis to Improve Customer Journeys

December 19, 2023

Via: CMSWire

In thinking about macro marketing trends over the last few years, creating and optimizing customer journeys stands out. The idea is that a personalized experience journey is created for each prospect and customer that serves up the optimal content to […]

BI Users, IT Team

Building elite teams to map out the business and customer journey

October 11, 2023

Via: CIO

With a career that spans decades across some of the most recognized brands and companies, Raji Subramanian has been making her mark at San Fransisco-based Opendoor for nearly three years. The prominent digital platform for residential real estate, founded in […]