Tag: CMO

BI Users, Business Users

CMOs Report 5 Effects of AI on the Role

October 13, 2023

Via: CMSWire

A group of chief marketing officers (CMOs) say artificial intelligence (AI) is reshaping several key functions of their role — from strategy, tactics, and staffing to customer engagement and metrics. They believe embracing, understanding, and applying AI in marketing as […]

BI Users, Data Analyst

AI in Data Analysis and the Evolving Role of the CMO

October 2, 2023

Via: CMSWire

Can a marketing team ever have too much data? Some CMOs may argue that too much data overly complicates a marketing strategy. However, I’d contend that in order for a CMO to succeed in the next decade of marketing, they […]

BI Categories, BI Users, Data Mining, Executive

Why CMOs Should Care About Synthetic Data

January 4, 2023

Via: CMSWire

For digital marketing leaders struggling to execute marketing strategies amid data privacy regulations, synthetic data can help with secure and efficient data anonymization. Synthetic data is generated by applying a sampling technique to real-world data or by creating simulation scenarios […]

Software & Systems

What’s the CMO’s Playbook for Working With Reduced Headcount?

July 23, 2020

Via: CMSWire

Some marketing departments undoubtedly will have to deal with smaller staffs this year beyond because of budget cuts. Some already have made marketing-staff cuts, whether it’s full-timers, contractors or agency team members. OK, so this isn’t a new phenomenon. However, […]

BI Users, Business Users

Does Your Business Need a Fractional CMO?

June 22, 2020

Via: CMSWire

The global pandemic is reshaping the way employees work and the structure of organizations. According to Forbes, roughly 36 million jobs have been lost since the lockdowns began in the U.S., and the University of Chicago believes 42% of these […]

Software & Systems

The Rise of the CMO/CIO Partnership

March 24, 2020

Via: CIO

Historically, the CIO and CMO rarely interacted. That’s changing, though, as digital marketing tools and apps take hold and increase in number, complexity, and importance. In the first phase of marketing automation, the marketing team was usually the primary decision […]