Tag: Advertising

Software & Systems

Commerce 2.0: Retailers Move Away from Transactional Thinking

May 13, 2019

Via: CIO

In the old days commerce strategies revolved around single, isolated transactions. Brands and merchants constantly bombarded customers with messaging spewing the lowest prices for “must-have” and “state of the art” products and services. The mentality was sell, sell, sell. Procter […]

BI Security

The GDPR and the effect on US ad tech

June 28, 2018

Via: CIO

It’s not just you. Since the European Union’s GDPR (General Data Protection Regulation) went into effect on May 25, companies have been ramping up those opt-in boxes, website banners, and emails updating you on the additional permissions needed to track […]